Schaffhausen, 26th July 2022 – IWC Schaffhausen today releases the fourth edition of its Sustainability Report. The Report features a foreword by environmentalist and supermodel Gisele Bündchen, IWC’s newly appointed Environmental & Community Projects Advisor. As well as outlining the Swiss luxury watch manufacturer’s progress towards its 2022 sustainability targets, the Report looks ahead to the Company’s ambitious roadmap for the future and its new guiding purpose ‘Engineering beyond time’.
A SHARED PURPOSE: PARTNERING WITH GISELE BÜNDCHEN
IWC welcomes environmentalist and supermodel Gisele Bündchen as the brand’s first ever Environmental & Community Projects Advisor. Since 2009, Gisele has served as a Goodwill Ambassador for the United Nations Environmental Program, engaging with causes
that advocate for biodiversity and wildlife. She has been honoured by Harvard University and UCLA for her longstanding commitment to environmental issues.
When IWC carried out the materiality analysis for their latest Report, they identified Biodiversity and Communities as two crucial areas to accelerate their efforts. Gisele will bring her experience with these causes and her passion for protecting the planet to IWC’s sustainability projects. She will also support the Swiss luxury watch manufacturer identifying initiatives to work on in the future.
Commenting on the partnership with IWC, Gisele stated: “I’m excited to partner with IWC on our shared purpose of protecting our planet. Our sustainability journeys both started with the realisation that we had a responsibility to do more. That we could use our voices and influence to make a positive impact on the environment and society. I look forward to working together with IWC to help leave a better future for generations to come.”
Franziska Gsell, Chief Marketing Officer and Sustainability Committee Chair, IWC Schaffhausen added: “With Gisele we have someone who shares our purpose and determination to impact real change on the environment and society. We are honoured to have her on board as we continue our sustainability journey. We at IWC have always held ourselves to the highest standards when it comes to playing our part to preserve the world for future generations. Gisele’s experience, dedication and global reach will help to open up new possibilities for us
to positively impact the environment and communities around the world.”