Mini DolceVita, elegance down to the smallest detail

The MINI DOLCEVITA has arrived. With its understated profile, classic styling and aesthetic variations that are both timely and timeless, it is a small but mighty masterpiece that exquisitely expresses, in equal parts, the quiet luxury and contemporary elegance of Longines. The MINI DOLCEVITA models are destined to resonate with dynamic women attracted by stunning timepieces that perfectly complement any choice of wardrobe.

The Mini DolceVita may be small, but it boldly announces its arrival. This resolutely contemporary jewellery watch for dynamic women expresses timeless style with every detail.

With a reduced-profile case, pure, softened lines and a newly designed stainless steel bracelet, this modern classic is as contemporary as it is elegant. The Mini DolceVita has an impressive pedigree: it is inspired by a Longines legend created in 1927 and, of course, by the original DolceVita collection of 1997. That collection triggered the now familiar slogan “Elegance is an attitude” and the Mini DolceVita watch updates the story for a new generation.

All references in the Mini DolceVita collection have a rectangular stainless steel case measuring 21.50 mm x 29.00 mm and are powered by a high-precision L178 quartz movement. They are water resistant to 3 bar (30 metres).

The star model of the new Mini DolceVita collection dazzles with a case framed by 38 IF-VVS Top Wesselton diamonds. And a new circular Cosmo dial inside the rectangular case draws attention to its uncompromising elegance. The Cosmo dial, visible through a scratch-resistant sapphire crystal, is characterised by subtle contrasts, with a silvered sunray-effect background, a matt white hour counter, a silvered sunray-effect inner circle and a matt white round small seconds hand. Its pleasingly painted Roman numerals and blued steel hands are highly legible against the light tones of the dial.

This Mini DolceVita is presented on a newly designed stainless steel bracelet which, thanks to its 198 links, enhances the watch’s jewellery spirit and offers extraordinary wearing comfort. Boldly contemporary, it is an ideal complement to the striking watch.

Mini DolceVita, elegance down to the smallest detail
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Discover the collection: a mini watch, a wide range of variety

The Mini DolceVita watches have been created in an impressive variety of colours and configurations. Six of the new references feature diamonds bordering the case. In addition to the classic model presented above, there is a watch with a similar design, with a silver-plated rectangular Roman dial distinguished by flinqué decoration, whose subtle geometric motifs are engraved on the Roman dial with a guilloché effect, and painted Roman numerals and blued steel hands. The small seconds at the 6 o’clock position is presented on a square subdial.

Four diamond-studded references were created in one of four striking fashion colours: Ivory White, Mint Green, Cherry Blossom Pink and Serene Blue. The straps are attractively matched to the colour of the outer square of the rectangular Roman dial, and the guilloché-effect inner square creates an effective contrast. The golden Roman numerals and golden hands give a three-dimensional effect, completing a unique aesthetic image. With their matching alligator leather straps, each is a radiant expression of the Mini DolceVita’s celebration of elegance.

The new Mini DolceVita family also includes five references with striking but discreet diamond-free cases. Once again, the variety is impressive. The Roman dial models are joined by watches with Cosmo dials with a silver-plated sand-blasted finish. Each model is offered with a newly designed stainless-steel bracelet or an elegant black leather strap; the Roman dial watch is also available with a red leather strap.

Each Mini DolceVita model is a small but powerful expression of elegance and the sweet Italian life long associated with the collection. These stunning jewellery watches not only draw on a rich heritage, but are also uncompromisingly contemporary products for dynamic and energetic women.

The DolceVita collection: a chronology


In the 1910s, Longines began to create and market
to create and market watches in rectangular shapes.
rectangular shapes.


Longines rectangular watches
experienced a real boom in the 1920s and
the 1920s and 1930s.


In the 1910s, Longines began to create and market
to create and market watches in rectangular shapes.
rectangular shapes.


In 1997, the Longines DolceVita collection was launched.


In 1999, the slogan “Elegance is an attitude” was introduced.
is an attitude” was introduced, making the Longines DolceVita
was one of the brand’s flagship models.


In 2015, the revamped DolceVita line enjoyed considerable success and introduced the popular watch to new enthusiasts around the world.

Mini DolceVita, elegance down to the smallest detail


Jennifer Lawrence, Longines Ambassador of Elegance

Longines lives and breathes its famous slogan “Elegance is an attitude”. Elegance, of course, is an instinctive and elusive concept. It sometimes defies definition, but we know it when we see it. We see it in our distinguished Ambassadors of Elegance such as Jennifer Lawrence, Regé-Jean Page, Kate Winslet, Suzy or Zhao Liying. And we see it in every Longines watch, where every little detail enhances the harmony of the whole piece. This is particularly true of the Mini DolceVita, whose elegance is evident in its smooth, pure lines and precise proportions.

“Elegance is unique because it allows us to break with traditional aesthetic codes while revealing multiple facets of our personality. It is an opportunity to continually reinvent ourselves, depending on our desires and moods, whether serious or playful, but always in line with our own tastes and values. ” – Matthias Breschan, Longines CEO


Longines has been based in Saint-Imier (Switzerland) since 1832. Its watchmaking expertise reflects a fervent devotion to tradition, elegance and performance. tradition, elegance and performance. With many years of experience as a timekeeper for world championships in sport and as a partner of sport federations championships and as a partner of international sports federations, Longines has forged strong and lasting links with the world of sport throughout the years. the world of sport over the years. Renowned for the elegance of its timepieces, Longines is a member of the Swatch Group Ltd, a world leader in the manufacture of watchmaking products. The brand, whose emblem is the winged hourglass, has sales outlets in more than 150 countries. sales outlets in more than 150 countries.

Ideal Joyeros is an official distributor of Longines. Ask for more information about the Longines Mini DolceVita collection in any of our boutiques.




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