ROLEX: A FOUNDING SUPPORTER AND OFFICIAL WATCH OF THE ACADEMY MUSEUM OF MOTION PICTURES

A TEMPLE TO CINEMA

Inaugurated in September 2021 in Los Angeles, the Academy Museum of Motion Pictures this year celebrates its third anniversary.

A must-see institution for all passionate about film, it is the largest museum dedicated to filmmaking in the United States. Located on Los Angeles’ Miracle Mile, the museum is immediately recognizable by its glass dome, designed by Pritzker Prize-winning architect Renzo Piano who also fully renovated the 28,000 square metre (300,000 square feet) building. Inside are over 4,500 square metres (50,000 square feet) of gallery space for temporary and permanent exhibitions, two film theatres, including the 1,000-seat David Geffen Theater, an educational studio along with areas for public events and ceremonies.

ROLEX: FOUNDING SUPPORTER Y RELOJ OFICIAL DEL ACADEMY MUSEUM OF MOTION PICTURES

As a Founding Supporter and Official Watch of the museum, Rolex reaffirms its commitment to spotlighting talent, fostering excellence, safeguarding legacy and ensuring that knowledge and skills are passed on to future generations.

By shining a light on the past, present and future of film, the museum plunges visitors into the unique world of cinema, through original exhibitions, screenings, publications, educational programmes and exceptional collections.

The museum displays a vast selection of objects relating to film production and film technology, presenting the diverse, international and complex stories of moviemakers and the works they create. Among the hundreds of objects on display are the sole surviving shark from the filming of Jaws (made from the original mould) and items evoking luminaries from Pedro Almodóvar to Agnès Varda.

ROLEX: A FOUNDING SUPPORTER AND OFFICIAL WATCH OF THE ACADEMY MUSEUM OF MOTION PICTURES

THE ROLEX GALLERY

On the museum’s third floor, the modular exhibitions inside the Rolex Gallery are designed as singular journeys through different moments in film history. Visitors are propelled into the work and world of directors from around the globe. Installations in the Stories of Cinema core exhibition reveal the many aspects of moviemaking – animation techniques, special effects, artists, history and social impact – through diverse voices
that convey the magic of the big screen. The space also features an immersive multimedia installation specially created for the museum by legendary Spanish filmmaker Pedro Almodóvar.

In Inventing Worlds and Characters, visitors learn how artists and technicians develop elements that go into creating a film, from the initial idea to the final production. Models, costumes and animation celluloids are among the many objects on display.

ROLEX: A FOUNDING SUPPORTER AND OFFICIAL WATCH OF THE ACADEMY MUSEUM OF MOTION PICTURES

LA ACADEMY MUSEUM GALA

Presented and supported by Rolex, the Gala raises significant support for the Academy Museum’s exhibitions, screenings, and education and community programmes.

The third annual Academy Museum Gala in December 2023 honoured Meryl Streep, Michael B. Jordan, Oprah Winfrey and Sofia Coppola.

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