Ahead of the release of Ryan Gosling’s new movie The Gray Man, TAG Heuer hosted an evening dedicated to its talented ambassador.
The Swiss luxury watchmaker held a private dinner for ambassador Ryan Gosling in Beverly Hills to celebrate the upcoming release of his new Netflix movie The Gray Man, directed by Joe and Anthony Russo.
Announced as TAG Heuer ambassador in October 2021, Ryan Gosling showcases the strength and authenticity of his first brand partnership in his latest role as international assassin Sierra Six in the much-anticipated spy thriller which premieres in Los Angeles tomorrow, July 13th. Sporting a 39-mm steel TAG Heuer Carrera Three Hands watch on a black leather strap throughout the film, he embarks on a gripping high speed and high adrenaline chase to save his life.
The unflappable spirit of Sierra Six will also come alive in TAG Heuer’s powerful new creative campaign staring Gosling and shot by award-winning photographer Pari Dukovic, which will soon take over iconic locations around the world, on and offline.
“We’re delighted to be back in Los Angeles to support and celebrate our ambassador Ryan Gosling’s new hit film The Gray Man of which TAG Heuer is a partner. This collaboration has felt like an authentic fit for our brand from the start and we are looking forward to seeing Ryan in action with his favorite TAG Heuer Carrera on the wrist – a watch that just like him is refined, timeless and does not crack
under pressure.” says Frédéric Arnault, CEO of TAG Heuer.
“TAG Heuer has a long history of working with prominent actors and supporting films which allow us to showcase our brand values and timepieces in new and exciting ways. And tonight, we applaud Ryan’s daring new project, he shows us once again that he is unafraid to take risks and commits to his roles with passion and elegance, embodying the values and character we uphold at TAG Heuer as well.”
Held at Simon House, a stunning mid-century modern home in Beverly Hills designed by Howard Frank in 1956, the intimate gathering was attended by many of TAG Heuer’s closest friends and partners, including from The Gray Man directors Joe and Anthony Russo and British actress Jessica Henwick. Tonight, TAG Heuer reaffirmed its friendship and support to ambassador Ryan Gosling and celebrated
his newest role in The Gray Man which promises to delight fans of the star worldwide and showcase his TAG Heuer Carrera Three Hands in one of the wildest high action chases the iconic watch has ever seen.