BIRTH OF THE BRAND
In February 1926, the house of “Veuve de Philippe Hüther”, a watch dealer and maker, registered the trademark “The Tudor” established in Geneva for Rolex founder Hans Wilsdorf. Later, in 1936, the house transferred the brand to Wilsdorf. Just after the Second World War, Hans Wilsdorf knew that the time had come to expand and give the brand a proper identity of its own. On 6 March 1946, he created “Montres TUDOR S.A.”, specialising in models for both men and women. Rolex would guarantee the technical, aesthetic and functional characteristics, along with the distribution and after-sales service.
HANS WILSDORF’S INTUITION
«For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company.»
THE TRADITIONAL ART OF HAND CRAFTSMANSHIP
A TUDOR watch lives, pulsates. It will take you into the world of micro-precision. The high technology in all components are relentlessly tested from the smallest detail to the point of obsession. Examine the movement. Aesthetics and performance fit for the most demanding product,, designed for endurance as much as pleasure. Pleasing to the eye and exciting to the mind, this precision mechanism will withstand the rigour of time. Exceptional materials, durability and strength of design make each watch a unique object.
BORN TO DARE
Born in order to exceed all standards, under the philosophy and vision of its creator, Hans Wilsdorf, a prominent figure in the Swiss watch industry for having created Rolex in 1905. This is how Montres TUDOR S.A. was born with a very clear objective, to explore new territories in order to offer “a watch that Mr. Wilsdorf’s distributors could sell at a price a little lower than that of Rolex, but reaching the same levels of exceptional quality and reliability.”
Tudor remains true to its original codes by complying with the basic rules of excellence. It reinterprets a rich legacy to create something truly unique, a bold combination of original and contemporary unrivalled for its boldness.
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