More information

Bvlgari Watches

Bulgari is a prestigious Italian haute horlogerie brand that perfectly combines Italian elegance with Swiss precision. Its timepieces are distinguished by the incorporation of precious stones in unique designs, the use of avant-garde materials and the craftsmanship of Swiss calibres.

Bulgari History

Bulgari’journey begins with the visionary Greek goldsmith Sotirios Voulgaris, who established his first workshop in his hometown in the mid-19th century. Remarkably, the original shop still stands today as a testament to the brand’s enduring legacy.

Sotirios Voulgaris had two dedicated sons, Costantino and Giorgio, who played a key role in supporting their father’s ambitions. In 1932, they took over the reins of their father’s company. The brothers continued to nurture and expand their father’s legacy, focusing on his exceptional jewellery craftsmanship.

In 1905, the iconic Bulgari boutique was born at 10 Via Condotti. In the 1980s, the founder’s grandson revolutionised the business model and transformed it into a global brand. In 1995, the company went public and expanded its presence worldwide. The family retained ownership until 2011, when Bulgari became part of the well-known French luxury conglomerate Moët Hennessy Louis Vuitton (LVMH).

Bulgari’s founder, Sotirios Voulgaris, whose Greek heritage is celebrated, adopted the Italianised version of his nameSotirio Bulgari. This unique spelling, with the letter U represented as V, gave rise to the iconic name Bvlgari, reflecting the historic Latin alphabet.

With over a century and a half of Swiss expertise and Italian artistry, Bulgari has established itself as one of the world’s leading luxury watch brands, offering a wide range of collections for men and women.

Bulgari watch collections

Bulgari, a world-renowned brand in the world of luxury watches, presents a range of collections that encapsulate elegance, innovation and the art of watchmaking and jewellery.

Serpenti Collection

Bulgari’s Serpenti collection is a sublime fusion of glamour and seduction. Inspired by the snake, a symbol of rebirth and transformation, this collection features pieces that gracefully wrap around the wrist, recalling the sinuous form of this elegant reptile. The timepieces in this collection stand out for their extravagant design and meticulous engineering, with precious gems capturing the essence of timeless elegance.

Aluminium Collection

Bulgari’s Aluminium collection redefines the standards of sporting luxury. Combining materials such as aluminium and rubber, these timepieces represent a bold and contemporary approach. They are ideal for those looking for a timepiece that adapts to both sporting environments and formal events, while maintaining an unmistakable and distinctive presence.

Divas’ Dream Collection

Divas’ Dream is an ode to the femininity and glamour of Italian divas. Inspired by the mosaics of the Baths of Caracalla in Rome, this collection is characterised by its emblematic fan-shaped design. Jewellery that combines the boldness of colour with the sophistication of cut, creating pieces that are true dreams come true for any modern diva. Collection designed to capture the curves of the Italian screen divas Dolce Vita

Lvcea Collection

Lvcea is the collection that celebrates light (light is Latin for “lux”). These timepieces capture the essence of luminosity and brilliance, combining watchmaking expertise with the charm of fine jewellery. With a range of styles from the subtly elegant to the very luxurious, Lvcea is a perfect choice for those looking for a timepiece that illuminates every moment of their life.

Octo Collection

Octo is a collection that challenges the boundaries of watchmaking with its distinctive geometric design. Inspired by architecture and geometry, this collection combines daring aesthetics with exceptional precision. Octo watches are a perfect fusion of technical innovation and avant-garde design, ideal for the modern man who values both form and function. In 2012, 2014 and 2016, Bulgari set the world record for the thinnest watch in the world with this collection.

Bvlgari Bvlgari Collection Bvlgari

The Bulgari Bulgari collection is a true icon of the brand. With its famous logo engraved on the bezel, this collection represents the essence of Bulgari: a perfect combination of Roman tradition and contemporary design. These timepieces are symbols of savoir-faire and timeless style, offering elegance that transcends trends and eras.

Each of these collections carries with it the legacy and expertise of Bulgari, offering pieces that are not just accessories, but true works of art that tell stories of tradition, innovation and unparalleled beauty.

Bulgari watches for men and women

Bulgari watches for men are a testament to bold watchmaking, with pioneering mechanics and enduring craftsmanship. These luxury timepieces combine timeless aesthetics with innovation, meticulously handcrafted from the finest materials, making them priceless in their own right.

On the other hand, Bulgari’s women’s watch collections showcase exquisite watchmaking materials and exceptional performance. Each Bulgari women’s watch boasts a truly exceptional design, adorned with precious stones set in unique arrangements.

Bulgari watch ambassadors

Bvlgari, the renowned Italian design house, has over the years selected a number of prominent personalities as ambassadors to represent its essence and values.

Among them is Andrey Rublev, a renowned Russian tennis player, who joined Bvlgari in 2021 as a watch and jewellery ambassador. Rublev shares values such as excellence with the brand. Another notable ambassador is Jon Kortajarena, Spanish model, known for his work on Bvlgari promotional campaigns, who admires the brand’s constant quest for self-improvement and challengeLorenzo Viotti, a French-Swiss conductor, joined as global watch ambassador in 2022, embodying Bvlgari’s passion for heritage and innovation.

Mexican actor Alejandro Speitzer is another to join Bulgari as an ambassador, reflecting the Roman spirit and the brand’s quest for the exceptional. These figures, each with their own background and charisma, strengthen Bvlgari’s image in the realm of luxury and haute horlogerie.

Reasons to buy a Bulgari watch

When you buy a Bulgari watch, you not only get a timepiece, but more than a century of watchmaking and jewellery experience. Bulgari watches leave no one indifferent and all their experience in the manufacture of jewellery pieces has been applied to the designs of each of their watch collections.

On the technical side we can highlight the creation of in-house movements such as the BLV 128 calibre. If you are thinking of buying a timepiece Bulgari is one of the great options, its efforts have even led it to achieve several world records such as the world’s thinnest watch with its Octo collection.

Ideal Joyeros, authorised Bulgari watches retailer

In Ideal Joyeros we are authorised Bulgari distributors, which means that when you buy in one of our boutiques you have the guarantee that you are getting an authentic Bulgari watch with the highest quality offered by the brand. If you prefer to take a closer look at a specific model, you can do so in one of our boutiques in Spain, such as Tenerife and Gran Canaria.

All watches

Customize search
Clear filters
Brazalet / strap
  • 1




Welcome to our Virtual Luxury Boutique.

  • Immediate expert advice in real time.
  • Knowledge and experience in luxury watch brands.
  • Advice and guidance with the purchase of jewelry.
  • Opening hours from 10:00am to 9:00pm (GMT), 7 days a week, Monday to Saturday.

Contact us throught the following channels:


To contact our Boutiques. BOUTIQUES


To send us a question/ query by mail. CONTACT


To send us a question/ query by whatsapp. EUROPE