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Longines Watches

Longines is one of the classics of Swiss watchmaking. Since its founding in 1832, Longines has combined Swiss watchmaking tradition with technological innovation, creating unique timepieces to suit the tastes and needs of every customer.

At Ideal Joyeros you will find a wide range of models of Longines watches, from the classic collections, through the sporty ones to the most exclusive ones. All of them share the same spirit of excellence and distinction that has made Longines one of the leading brands in the sector.

History of Longines

The history of Longines begins in a watchmaking workshop founded by Auguste Agassiz in Saint-Imier, Switzerland. Under the direction of his nephew Ernest Francillon, the company evolved significantly, adopting its current name and a distinctive logo in 1867: a winged hourglass. This logo became the oldest registered trademark still in force at the World Intellectual Property Organisation.

Innovative from its beginnings, Longines created its first mechanism in 1867 and a year later introduced a pioneering design that allowed a watch to be wound by its crown, eliminating the need for a key. The firm also excelled in the field of sports timekeeping, being responsible for timing the first modern Olympics in 1896 and numerous major sporting events, including the Olympics and the Tour de France. In 1952, Longines merged timekeeping with photographic technology to create a photo finish system.

Longines is especially known for its aviator watches, with outstanding designs such as the Angle Hour Watch, created by Captain Philip van Horn Weems. These models, along with others worn by historical figures such as Amelia Earhart, Albert Einstein, Humphrey Bogart and Audrey Hepburn, remain iconic in the Longines collection.

At the cutting edge of technology, Longines introduced the first digital watch with LCD display in 1971 and, in the 1980s, launched the Longines VHP, an advanced thermo-compensated quartz watch.

Celebrating its 175th anniversary in 2007, Longines has produced more than 30 million watches. Its current collection includes lines focused on elegance, watchmaking tradition and sport, including models such as Lindbergh, Weems, Legend Diver, Conquest, Hydroconquest and Flagship. The brand continues to be a symbol of precision and elegance in world watchmaking.

Longines watch collections

Since its beginnings, Longines has produced different timepieces with different characteristics, materials and complications. These lines have given rise to different collections of watches that share certain characteristics.

Watchmaking tradition

In the Watchmaking tradition line, Longines has succeeded in capturing its heritage, its focus on quality and innovation, and its commitment to timeless elegance in watchmaking.

Within this line we can find collections such as The Longines Master Collection, the brand’s hallmark since 2005. We also find Record Collection, one of its collections that aspires to the highest, including a spiral with unique properties in the measurement of time. Another of the most recognisable collections within the Watching Tradition line is “Heritage Classic” where, while maintaining the aesthetics of classic models, it introduces new technical elements, or The Longines 1832, a collection that honours the founding of the brand. Finally, we also find the Flagship collection in which you can find models with different colours, materials and timeless designs.


In the Elegance line, Longines has succeeded in turning the classic into something different. This line of watches carries with it the motto “Elegance is an attitude“. Mini Dolcevita is one of the collections that make up the line, in which you will find watches with a subtle luxury design combined with contemporary elegance or the Longines Dolcevita collection, inspired by the “Dolce Vita. Longines’ Grande Classique is one of the oldest collections and is characterised by a wide variety of styles. Although among all the brand’s collections we can find a variety of models for both men and women, Longines has created a collection exclusively for women, Longines Primaluna. One of the Longines collections in the Elegance line that will appeal to both men and women is Présence with its classic and timeless designs. Reminiscent of the 1920s is Evidenza, a collection characterised by a rounded rectangular case. If there is one word that characterises Longines, it is elegance, and in The Longines Elegant Collection it brings together those watches that meet the most classic characteristics of watchmaking.


Longines has always been involved in the world of sport and has demonstrated its commitment through its technological innovation in the measurement of time at sporting events. In the Performance line, it has brought together watches that represent technological tradition while reflecting the sporting elegance that characterises the brand.

On the one hand, we have the Longines Conquest Classic, with a clearly feminine style, it is a perfect choice for everyday use. Within the same Performane line we can also find the Conquest collection in which Longines has maintained the elegant sporty aesthetics with which it first launched in 1954.


Longines has long-standing and close ties with the world of aviation. Indeed, the brand has produced a large number of pilot’s watches and chronographs, in-flight instruments and other navigational instruments that have accompanied the development of civil and military aviation throughout the first half of the 20th century. Today, Longines is breathing new life into this exciting heritage through the models of its “Avigation” line, the Longines Spirit and Heritage Avigation.


Longines, a brand renowned for its highly reliable instrument watches, has been putting its expertise at the service of divers since the late 1950s. In 1958, the brand launched its first civilian diving watch and subsequently developed other models in this genre. Longines continues this history with watches from the “Diving” line, Hydroquest, Longines Legend Diver, Longines Ultra-Chrone, which reproduce the aesthetic codes and are inspired by the technical requirements of this discipline.

Longines watches for men and women

If you want to buy a Longines men’s watch, we invite you to browse through the variety of models we have available online. To find a Longines watch for men we recommend looking in the HydroConquest or Conquest collections if you are looking for sportier models or Heritage, Master Collection or Avigation if you are looking for more classic options.

If you are looking for a feminine Longines watch, at Ideal Jewellers we are sure you will find the watch you need. Some of the watches with feminine features can be found in collections such as Mini Dolce Vita or Dolce Vita from the Performance line. You can also try looking within the exclusive collection of Longines watches for women, “Primaluna“.

Longines Ambassadors

Brand ambassadors are public figures or celebrities who represent a brand at public events, advertisements and promotions. Longines, over the years, has had several brand ambassadors who have contributed to its image of elegance and precision. Some of the most important ambassadors within Longines have been Australian actor Simon Baker, known for his role in the TV series “The Mentalist”, Indian actress Aishwarya Rai Bachchan, Kate Winslet, Andre Agassi and Stefanie Graf, Eddie Peng or Lin Chi-ling.

Why choose a Longines watch?

Buying a Longines watch is a good choice for a number of reasons. Firstly, the brand is renowned for offering excellent value for money. In addition, Longines is distinguished by its in-house manufactured calibres, ensuring exceptional craftsmanship and precision in every piece. If you are looking for a pilot’s watch, Longines is popularly known for its expertise in creating aviation watches, where its timepieces have been appreciated for their reliability and unique features tailored to the needs of aviators.

Longines also stands out for its wide variety of designs, ranging from retro to modern styles, offering options for all tastes. Among its outstanding collections is the Longines Master Collection, exclusive to mechanical watches, demonstrating the brand’s commitment to classic watchmaking tradition and quality. On the other hand, the Longines V.H.P. Chronograph is an example of innovation and precision, capable of measuring time down to the hundredth of a second, making it ideal for those who value extreme accuracy.

Ideal Joyeros, authorised distributor of Longines watches

At Ideal Joyeros we are authorised Longines dealers for the sale of Longines watches. If you are thinking of buying an authentic Longines watch, you can do it through our website online or in person at one of our boutiques in Marbella, Tenerife, Gran Canaria or Fuerteventura.

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