Tenerife - Playa de las Américas

Luxury experience

Located in Playa de las Américas, in the south of Tenerife, Ideal Forever houses our exclusive Rolex space, where harmony, functionality and originality in design create the perfect environment for the acquisition of your Rolex watch. With over 50 years of family history in the watch and jewelry industry, we have perfected that of personalized service, ensuring that every visit is memorable.

At Ideal Forever, we invite you to immerse yourself in an environment dedicated to Rolex, a Swiss watch brand. In our carefully designed spaces, each customer has the opportunity to explore the meticulous details of each piece, feel the balanced weight and comfort of the watches, and experience the unique sensation of wearing a Rolex. Our mission is to make selecting your watch not just a purchase, but a meaningful and enriching experience that reflects the values of excellence and tradition that our family has embraced for more than half a century.

Discover at Ideal Forever a place where tradition meets innovation, and where each watch tells a story of commitment and passion for luxury watchmaking.