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The World of Rolex

For almost a century, Rolex has developed partnerships with a diverse, extraordinary collection of talent from myriad disciplines. The brand is associated with exploration, elite sports and the arts, as well as a variety of events and organizations.

The Amundi Evian Championship

Published on July 4, 2024

The Amundi Evian Championship

Rolex is Partner and Official Timekeeper of golf’s only Major to be staged in continental Europe.

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The Championships, Wimbledon

Published on June 24, 2024

The Championships, Wimbledon

Rolex first partnered with The Championships, Wimbledon, in 1978. The world’s oldest tennis tournament is the temple of lawn tennis and of the original game.

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The 24 Hours of Le Mans

Published on June 4, 2024

The 24 Hours of Le Mans

The 92nd edition of the 24 Hours of Le Mans, a race that celebrates endurance and motor sport excellence, takes places on 15 and 16 June 2024. Rolex has been the Official Timepiece of this legendary event since 2001.

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Rolex testimonees: exceptional filmmakers

Published on April 5, 2024

Rolex testimonees: exceptional filmmakers

James Cameron: exploring film, filming exploration

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Rolex and Cinema

Published on March 19, 2024

Rolex and Cinema

Rolex has always maintained close ties with the world of cinema. Its watches have played their own role on the wrists of legendary characters. And today, by its support of artistic and technical excellence in filmmaking, Rolex itself has become an active participant in its own right.

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Rolex Grand Slam of Show Jumping

Published on March 4, 2024

Rolex Grand Slam of Show Jumping

Widely considered the greatest challenge in equestrianism, the Rolex Grand Slam of Show Jumping rewards the rider who wins, consecutively, the Grand Prix at three of the four show jumping Majors, namely, The Dutch Masters in ’s-Hertogenbosch, the CSIO Spruce Meadows ‘Masters’ Tournament in Calgary, the CHIO Aachen and the CHI Geneva.

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Citizen of the Deep

Published on February 19, 2024

Citizen of the Deep

Rolex created the Oyster Perpetual Sea-Dweller in 1967 to meet the challenge of prolonged underwater missions. The Sea-Dweller is specifically designed for saturation diving. Thanks to its helium escape valve, it can withstand decompression on ascent and master the return to the surface – the final phase of deep-sea exploration.

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Venturing to the outer limits

Published on January 16, 2024

Venturing to the outer limits

The Oyster Perpetual Explorer and Oyster Perpetual Explorer II evolved from Rolex’s deep involvement with exploration. They go where few people venture. The brand was able to test these watches in real life by equipping polar, mountaineering and caving expeditions over many years. Some of the world’s most intrepid explorers, mountaineers and scientists took these watches to places that tested their reliability in the toughest conditions.

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Mastering travel time

Published on December 17, 2023

Mastering travel time

Elegant and technically sophisticated, the Oyster Perpetual Sky-Dweller was designed for those continually travelling the globe. Featuring the Saros annual calendar and Ring Command system, it simultaneously indicates two time zones, as well as the date and month, and allows them to be adjusted with one simple gesture.

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Essence of the Oyster

Published on December 7, 2023

Essence of the Oyster

Watches in the Oyster Perpetual range are symbols of universal and classic style, while offering essential day-to-day functions – hours, minutes and seconds. Firmly rooted in the pioneering origins of Rolex, these models embody timeless form and function. They represent timepieces in their purest form.

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The cosmopolitan watch

Published on November 21, 2023

The cosmopolitan watch

The Oyster Perpetual GMT-Master II is designed to display the time in two different time zones simultaneously. Robust and functional, it is the ideal watch for criss-crossing the globe.

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Cutting-edge classicism

Published on November 7, 2023

Cutting-edge classicism

Elegant, classic and decidedly contemporary, the Perpetual 1908 immortalizes Rolex’s age-long daring spirit. Heir to the brand’s aesthetic heritage as much as to its numerous innovations in watchmaking, the watch marks a new milestone in the brand’s pursuit of excellence. This fine example of Rolex’s watchmaking prowess, with Superlative Chronometer certification, brings classicism to the future.

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The realization of an ideal

Published on October 13, 2023

The realization of an ideal

When midnight strikes, the Oyster Perpetual Day-Date forms a bridge between past and future, between what has been achieved and what remains to be lived. Since 1956, it has borne witness to the greatest moments in history on the wrist of visionaries, virtuosos and pioneers. Those who make each day a promise for the future.

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Rolex and the ryder cup

Published on September 19, 2023

Rolex and the ryder cup

Rolex is Worldwide Partner of The Ryder Cup, the 44th edition of which takes place from 29 September to 1 October 2023 in Italy. Created in 1927, The Ryder Cup is one of the most watched sporting events in the world. Every two years, this team tournament pits Europe against the United States of America. It is contested alternately on each continent. The competition sees today’s best golfers –experienced players and young talent – go head-to-head, each team led by former champions acting as non-playing captains.

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The sky is the limit

Published on September 11, 2023

The sky is the limit

El Oyster Perpetual Air‑King celebra la herencia aeronáutica del Oyster original. Rinde homenaje a aquellos para los que el cielo era una nueva frontera de aventuras, exploración y logros innovadores, un trampolín para nuevos ideales.

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The reference among divers’ watches

Published on September 8, 2023

The reference among divers’ watches

The Oyster Perpetual Submariner and Oyster Perpetual Submariner Date, archetypes of the divers’ watch, epitomize the historic link between Rolex and underwater exploration.

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Rolex & The US Open

Published on August 22, 2023

Rolex & The US Open

The US Open is the final Grand Slam® tournament of the tennis season. As a privileged partner of the sport worldwide, Rolex has been associated with this event since 2018.

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Rolex and The Championships, Wimbledon

Published on June 30, 2023

Rolex and The Championships, Wimbledon

Rolex first partnered with The Championships, Wimbledon, in 1978. The world’s oldest tennis tournament is the temple of lawn tennis and of the original game. It is also where athletes become legends.

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SailGP

Published on June 29, 2023

SailGP

Rolex is the global Presenting Partner and exclusive Official Timepiece of the SailGP championship, a regatta circuit that pits the fastest sailing craft in the world against one another. It is raced on seas worldwide, on F50 foiling catamarans that seem to take flight across the water.

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20 years of mentoring the great artists of tomorrow

Published on May 22, 2023

20 years of mentoring the great artists of tomorrow

Rolex is celebrating 20 years of the Rolex Mentor and Protégé Arts Initiative, part of the brand’s longstanding commitment to global arts and culture.

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Make a date of a day

Published on April 24, 2023

Make a date of a day

A milestone in watchmaking history, the Oyster Perpetual Datejust was the first self-winding waterproof chronometer wristwatch to display the date in a window at 3 o’clock on the dial. These numbers are a reminder that though 24 hours mark a day, it’s on us to make those a date to remember.

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Rolex and the Open: golf’s oldest Major

Published on September 19, 2022

Rolex and the Open: golf’s oldest Major

Traditionally contested in the United Kingdom during the third week of July, The Open is the fourth and final tournament that make up the men’s annual Majors. Associated with this competition since 1981, Rolex is today a privileged partner of world golf.

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Rolex and the us open: an electric atmosphere

Published on August 29, 2022

Rolex and the us open: an electric atmosphere

The US Open is the final Grand Slam® tournament of the tennis season. As a privileged partner of world tennis, Rolex has been associated with this event since 2018.

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A voyage into the world of rolex

Published on August 12, 2022

A voyage into the world of rolex

Hans Wilsdorf was firmly convinced of a person’s ability to innovate and strive for excellence

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The audacity of excellence the Lady-Datejust

Published on May 31, 2022

The audacity of excellence the Lady-Datejust

“A classic timepiece, designed for a lady.” This is how some may describe the oyster perpetual Lady-Datejust. Maybe they’re right. Since the early 20th century, Rolex has designed and crafted watchessuited for the wrists of every woman, with the same standard of excellence as all themodels that have built its legend. So, if “classic” means always pursuing a higherstandard, if it means perpetuating tradition while combining elegance withprecision, grace with resistance, beauty with performance… then theLady-Datejust is, indeed, a classic timepiece designed for a lady.

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