Baume & Mercier

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Baume & Mercier Watches

Baume&Mercier is one of the oldest and most renowned watchmakers in the world. It was founded in 1830 by brothers Louis-Victor and Célestin Baume. Since then, it has combined tradition with innovation, creating unique timepieces that reflect the art and excellence of its craft. Its watches are synonymous with quality as stated in its motto, “Accept only perfection, make only the highest quality watches”.

History of Bume&Mercier

Baume&Mercier began its watchmaking venture in 1830 by brothers Louis-Victor and Célestin Baume in the Swiss town of Les Bois as a comptoir horologuer, or watchmaking establishment. The company experienced rapid growth in Europe and won outstanding recognition for the excellence and innovation of its designs. In 1918, William Baume, grandson of one of the founders, joined forces with French watchmaker Paul Mercier, leading to the creation of the iconic Baume&Mercier brand in Geneva.

Since then, the brand has stood out for its precision and style, inspired by art and culture. Among its most emblematic models are the Classima, the Clifton, the Hampton, the Riviera and the Baume, which have been worn by celebrities such as Gwyneth Paltrow, Ashton Kutcher and Emmanuelle Chriqui.

Baume&Mercier Watch Collections

In the year 2023, Baume&Mercier’s range of watches is mainly organised into five distinct collections: Classima, Hampton, Clifton, Riviera and Baume. Each of these collections, from the renowned Geneva-based haute horlogerie house, offers a wide selection for both men and women equipped with quartz, mechanical or automatic movements and different watchmaking complications.


Classima is Baume&Mercier’s most classic line, a tribute to the historic models of the 1940s and 1950s. These watches are distinguished by their round case, available in steel or rose gold, in sizes ranging from 30 mm to 42 mm, and are distinguished by the addition of a moon phase function.


This collection presents a more avant-garde approach to the brand, inspired by the Art Deco style of the 1920s and 1930s. Its timepieces are distinguished by their rectangular steel or rose gold cases, ranging in diameter from 30 mm to 42 mm. This collection also has chronograph and dual time zone functions.


The Clifton collection pays homage to the urban watches of the 1950s and 1960s. Its timepieces have a round case in steel or pink gold, with a diameter ranging from 39 mm to 42 mm. In addition, the Clifton collection features power reserve or tourbillon functions.


Riviera is Baume&Mercier’s sports collection, inspired by the nautical watches of the 1970s and 1980s. Its first model was produced in 1973 and since then its models have been characterised by a round or octagonal case in steel or pink gold, with a diameter ranging from 27 mm to 43 mm.


Baume is the brand’s most eco-friendly and customisable collection, created in 2018 as an independent line. Its watches have a round or oval case made of recycled steel or anodised aluminium, with a diameter ranging from 30 mm to 42 mm. This Baume et Mercier signature line differs from previous ones in that it features lugs and can also be customised with different interchangeable straps made from sustainable materials such as organic cotton, cork or linen.

Watches for men

If you are looking for a Baume&Mercier watch for men, at Ideal Jewellers, you will find a wide variety in the different collections available. Some of Baume et Mercier’s top men’s models include the Clifton Club 10343 and the Classima 10415.

Women’s watches

Are you interested in purchasing a Baume et Mercier watch for women? In the Ideal Joyeros catalogue, we have a wide selection of women’s watches from this prestigious Swiss watchmaking brand.

Baume&Mercier’s women’s watches are characterised by their more delicate design, with case sizes ranging from 27 mm to 37 mm, smaller than the men’s models. Popular references for women include the Hampton 10631 or the Clifton 10151. Baume&Mercier also offers an exclusive women’s collection called Linea.

Why buy a Baume&Mercier?

When it comes to choosing a piece of Swiss haute horlogerie, Baume&Mercier is a great choice thanks to the wide variety of styles for both men and women. In each of their collections, you will find a variety of models with different types of movements, such as mechanical, automatic or quartz. In addition, these watches are available in different materials that will satisfy all tastes, such as stainless steel, titanium, gold and even recycled materials.

Ideal Joyeros, authorised Baume&Mercier retailer

If you want to buy an authentic Baume Mercier watch, you are in the right place. Ideal Joyeros is an official distributor of Baume&Mercier in Tenerife and offers a wide catalogue for both men and women.

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