Our Heritage of Luxury and Excellence

History

Since its beginnings in 1973 on the vibrant Costa del Sol, Ideal Joyeros has evolved to become an emblem of sophistication and distinction. Founded by Shyam Aswani, our legacy began in Torremolinos and has expanded with the signature elegance of our brand to exquisite destinations such as the Canary Islands and Marbella, locations that are synonymous with luxury and exclusive beauty.
Over the decades, Ideal Joyeros has grown by establishing 11 emblematic boutiques, positioning itself as one of the most prestigious jewelry and watch chains in Spain. Our presence in Tenerife, Marbella, Gran Canaria and Fuerteventura allows us to offer both local and international clientele an unbeatable selection of the most renowned brands in the world.
Under the visionary leadership of Anup Aswani since 1998, we have infused a renewed spirit into our brand, combining the wealth of experience and family values with an innovative perspective. At Ideal Joyeros, each piece is a reflection of our commitment to excellence and quality, guaranteeing a shopping experience that exceeds all expectations.
Our boutiques, located in privileged locations, are true sanctuaries of luxury where watch and jewelry connoisseurs can immerse themselves in a world of timeless elegance. Here, tradition meets modernity, and each client receives personalized attention that turns each visit into a unique experience.
At Ideal Joyeros, we not only sell jewelry and watches; We offer stories of heritage, design and passion. Each collection is meticulously curated to ensure each piece is as unique and exceptional as our customers. Celebrate with us the beauty and art of fine watchmaking and jewelry and discover why we are the preferred choice of those who appreciate the best.